A common and debilitating problem with defining a route to 'B' is working out where 'A' is.

 

 

 

Most businesses are in comfortable ignorance of their current performance and position.

It is easy to become isolated in the business environment.

 

 

Whether Business Benchmarking or Performance Benchmarking, Benchmarking seeks to understand the position relative to comparative businesses.

Auditing, examines existing processes and looks for successes to strengthen and vulnerabilities to improve.

Both very powerful techniques for gaining a 'leg up' and provide valuable ideas, metrics, measurements and comparisons.